Website Presentation
Transcript: Why does your business require a website? People Are Looking For Your Product/Service Online When you look for a restaurant what do you do? If you’re like most consumers, one of the first things is visit Google and search “Restaurants near [your location].” Just as you look for restaurants online, your potential customers are looking for your product/service online. If you have a website, your potential customers will find your business. If you don’t, they’ll find your competitors. Remember Google is the new Yellow pages and with most people having internet access freely and readily available on their mobile phones, print directories are only going to become more obsolete Because unlike your shop, your website never closes! As work days become longer, people do find that their time can be limited. Having a website can give customers the opportunity to find out about your business, your opening hours and what products you sell all without leaving the home or office. This allows a customer to know what they want before they arrive at the store, can arrange for someone to make the purchase for them or in the case of e-commerce website make the purchase online at any time of day or night. Because a website is the best way to spend your marketing budget. Advertising and marketing is never cheap. If you've done any advertising, you would know it is quite expensive and sometimes hard to measure it's success. A website costs much less in the long run, and it's effectiveness can be proven with analytics software. In addition to this, the internet isn't just used by a specific market or certain readers. The internet is used worldwide by everyone. This means your business, brand and products or service can be seen by anyone in your town, state, country or anywhere in the world. What style of website do you need? There are three main types of website that could help your company. Firstly an e-commerce website is a website that sells goods online. This means that users could order products online and pay for them via an online service. This is a great way of increasing sales as you are not limited to customers in your local area. Secondly a brochure style website is an informative website, which lists your products without offering online payment. Customers can still see what you sell, your location, opening hours and contact details. Finally a static website will give you a basic web presence with all of your contact details and information about your company. Ultimately the choice on what type of website you require is up to your business needs and budget and remember you could always start with a basic website with the plan to expand in the future. Some example websites: http://sugarfix.com.au- E-Commerce Website http://www.sugarstation.com.au - Brochure Website http://www.blackebysweets.com.au - Static Website What Does Your Website Need? Search Engine Optimisation (SEO) – The science in ensuring that your website is found by Google and other search engines. All websites that we build are programmed in correct and well written xhtml code that ensures your website will not be lost within the world wide web. Attractive, professional and user friendly design – The average user leaves a website after 30 seconds. To keep that user your website must be clean, inviting and easy to navigate. Many so-called web designers use a 'cookie-cutter' approach to web building, they create unattractive template based websites that are low cost because they don't spend time designing and developing a custom website to your needs. Without a nice design, your website might be found online, but would anyone want to use it? Marketing – A website is never just a case of 'build it and they will come'! It needs to be marketed and managed to drive traffic to your website. This can be done by linking in with social networks such as Facebook and Twitter, email marketing, blogs and news feeds, and other print and web marketing techniques. We can assist you in making sure that after your website is live that it receives the traffic it deserves. Our service doesn't stop at handover. What we offer: Strategy – We make sure we research your market and how we can execute a website tailored to your needs. This ensures that your website works for you. E-Marketing – We can setup an email marketing campaign to advertise your products, specials, news, etc. Social Media Marketing – Don't have the time to update your facebook, news feed, blogs, twitter, etc. We can assist you in running these, so that you drive more traffic to your website. Stellar Digital Photo credits: 'horizon' by pierreyves @ flickr So... Why does your business require a website? 30 Wowing template. Click through in 20 steps. Immediate Landing Page – Once you choose to begin work on a website, we will design a landing page to get you online straight away. This means that even while we are building your new website, you have a solid online presence.
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