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BROCHURES

Transcript: What is a brochure? Conclusion Travel Brochures includes: 1. kinds of tours Group Work Conclusion Brochures are thin books that give information about products and services. BROCHURES Objectives Conclusion Conclusion Brochures are thin books that give us information about products or services. By the end of the lesson, students should be able to: 1. Identify brochures that tells us information about products or services. 2. Identify the features (title, kinds of tours, itineraries contact information and special offers) of a travel brochure. Travel Brochures includes: 2. itineraries Let's do the online ABC! Travel Brochure includes: 3. contact information Pair Work Travel Brochure includes: 4. special offers Conclusion

Brochures

Transcript: Introduction Clearly define purpose Develop organizing concept Write content Design the presentation Select method of reproduction Distribute Persuade Inform/Educate Validity Rules Style 5 Major Elements 3 types of printing Distribution Has an effect on format of brochure Easier to convert to a digital format Space (cc) photo by Metro Centric on Flickr Accuracy Gravure Should be able to reduce purpose of brochure to one simple sentence 6 Steps Reproduction Offset Design Paper Cleverness Giving Shape to Information 4 things to consider Letterpress Uniqueness Brochures Active Voice (cc) photo by jimmyharris on Flickr (cc) photo by Franco Folini on Flickr Type Always use proper: Spelling Punctuation Grammar Visuals Concept Format Color Puffery (cc) photo by Metro Centric on Flickr Tone Effective concept helps organize words, visuals, color, and space Purpose

Brochures

Transcript: What is the structure of this brochure? What do you notice when you first look at the opening heading and text? The heading of the brochure is in large, highlighted text. It catches the reader's eye and lets us know exactly what the brochure covers. The opening statement then tells us the main purpose of the brochure. Characteristics of Brochures Please read that now. Think about the questions as you read. Based on this information, what is the purpose of this brochure? Large bold headings big ideas Subheadings smaller, more readable chunks of information "Well" and "Good" Single-fold Brochure single sheet of paper folded once information front and back educational/nonprofit organizations large amount of information in relatively small space Bi-fold Brochure single sheet of paper folded twice four panels for information & graphics trying to make impact with logos & images Tri-fold Brochure single page with three folds siz panels businesses first panel as cover page advertising or marketing on other panels popular for marketing short pamphlet meant to sell a service or product headings to organize chunks of information graphics and pictures meant to entice the reader language descriptive and persuasive can also be informative The structure of this brochure is a single-fold design, with information on the front and back of a single page. Brochures Example of a Double Negative: She don't have no money. Brochure Format of a Brochure Headings Many people misuse the words "well" and "good" in their speech. Here is an example of an incorrect use of the word "good:" Andy played really good in his football game. To modify the verb played, the adverb well is needed. When we say "She don't got no money," we are really saying the opposite of what is intended. We are saying that she does, in fact, have money. Single-fold designs work well for educational brochures. Their single-page format, with no panels, allows for the most text to be included. Double Negatives Why You Should Avoid Double Negatives Title- attention grabbing Headings- help organize information Color and Graphics- create visually pleasing text Formatting- Many layouts & sizes, often folded/stapled Language- Enticing and persuasive Purpose- To sell something or inform a small book or magazine containing pictures and information about a product or service. begins by stating purpose to reader heading & opening text should show what the brochure is about Structure and Layout of Brochures easy to read-the pages are laid out in columns few graphics descriptive language A double negative is The use of two negative terms within a single sentence to express the same idea The purpose of this brochure is to inform readers on how renewable energy sources can benefit homeowners. Guide to Renewable Energy Why would the authors choose to use this format?

BROCHURES

Transcript: BROCHURES A.I.D.A ATTENTION How will you grab your customer’s attention? What is your hook? INTEREST How will you get the customer interested enough to open your brochure? What sort of information can you provide? DESIRE Make your customer really want your product ACTION Get them to take specific action E.g. BUY NOW! Name of product Headline that creates curiosity, a hook Headline that states the name and slogan of the product. 2-3 key benefits of your product Short, easy to read blocks of text. Lists, charts or statistics Graphic images (the design and colour of your brochure) Photographs or diagrams of the product and/or it’s function Call to Action. What you want the reader to do? Call you, visit your website, fill out a form, etc. ACT NOW! Most everyone is pressed for time and have many ads vying for their attention. So they tend to skim quickly through brochures. Bullet points full of information yet brief in length will help keep customers focused on what you offer and lead them towards the action you want them to take next. & PROVIDE INFORMATION To get their attention, your brochure needs to focus on the benefits customers will enjoy by making a purchase from you. Use exciting inside headlines to hold their attention, and move them through the pages. WHAT’S NEXT Be sure your business name, phone number and website are easily found in the brochure. After you interest the reader in what you sell, you have to take the next step: tell them what they need to do to acquire it. Do they need to call you to place an order? Can they research more online? Why would someone want to buy your product? What's the most important thing it can do for them? What is the most important problem your product or service can solve for them? SELL, DON’T TELL ATTRACT ATTENTION The average reader takes less than 5 seconds to glance at the cover of a brochure and decide whether or not to read it. If your headline or graphics on the cover of your brochure are boring, few recipients will bother opening it. CONTACT INFO If you don't urge the reader to act right away your efforts in getting attention, building interest and desire will be wasted. Brochure Checklist MAKE IT LOOK EXCITING WHAT IS MOST IMPORTANT IN A BROCHURE? UNDERSTAND YOUR CUSTOMER BE BREIF, USE POINT FORM THE 7 TRUTHS OF BROCHURE MAKING

brochures

Transcript: Technical writing is hard to read, even for technical people. Effective Brochure Design How To Create Brochures That Get Action Lead with the benefits Who is the brochure for? What does the brochure do? Try to eliminate as many decisions as possible. A company's brochure design should project a first class image. Are the graphics compelling? Is your writing active and enthusiastic? Is it pleasurable to look at? Ultimately, it’s your words that sell. Does the brochure design on the front cover get the readers attention with an emotional appeal, a provocative question, or a benefit statement? Template by Missing Link Images from Shutterstock.com Don’t ask open-ended questions

Brochures

Transcript: How to understand and use this in the world of Public Relations Simple Quick Steps: 3- Make it fit your company's identity: PR brochure's should always fit your company's identity. Your brochure needs to show your company's identity and be consistent with your representation as it is seen in other places like your website, business cards, sales sheets, etc. If your brand is fun, exciting and upbeat then your brochure needs to reflect that. Utilize your company's motto, philosophy and mission statement in your brochure. A PR brochure is a really great way to show off your brand's personality a bit more. Brochures are defined as an informative paper document , that can be folded into a flyer, or pamphlet. A PR brochure, like many materials in the world of public relations, is meant to inform, engage and call people to action. Creating a PR brochure can take on various forms and hold all sorts of information. A physical PR brochure is a piece of paper that is typically folded into three sections and contains information regarding an event, company, brand or anything else that a company wants to share with the public. Brochures Levine, Stephen. "How to Create a Tri-Fold Brochure.mp4." YouTube. YouTube, 9 Jan. 2013. Web. 03 Sept. 2015. Colbolt, Ben. "How to Make a Brochure - Copywriter's Secrets Part 1." YouTube. YouTube, 5 Nov. 2010. Web. 03 Sept. 2015. "Best Practices in Insurance Agency PR and Communications." - Insurance Journal TV. Insurance Journal, 7 Sept. 2014. Web. 03 Sept. 2015. "Brochures - Google Search." Brochures - Google Search. N.p., n.d. Web. 04 Sept. 2015. "All Points PR." : Creating a PR Brochure. N.p., 7 Nov. 2012. Web. 04 Sept. 2015. "E-Brochure." E Brochure. Xpynoss, 4 May 2014. Web. 04 Sept. 2015. CongratulationsYou have now learned how brochures are effectve in the world of PR and understand how they work! You have earned yourself the honor of now learning how to create one for yourself! Follow the steps below followed by a short video: 1. Create a plan 2. Choose your format 3.Choose a durabl and flexibale paper type 4.Decide on content(graphics, photos) 5. Decide if content and graphics are appealing to target audience Introduction and History Tactics Continued.... Lastly, here are a few of the basics not to forget when creating your brochure: - Your company name - Logo - Mission - Goals - Reason for the brochure - Why the reader should think it's important - Call to action - Contact information This Information beinf included in every brochure you create will ensure the feedback desired from various target audiences! The Basics References How they work in the world of Public Relations According to All Points PR firm in the world of PR their are a few tactics you should follow to create a sucesful brochure: 1- Make it stand out: Strive to create a brochure that stands out amongst all the rest! Make it visually interesting and eye-catching. 2- Make it newsworthy: Making your PR brochure newsworthy is a big part of the key to success. Ensure that your PR brochure is viewed as newsworthy by making sure that it is relevant, significant and timely. Always try to strike while the iron is hot. The brochure won't be able to stimulate interest if the target audience does not find the information important to them. Anyone that reads your brochure wants to feel like they have need that you may be able to meet and that is what the PR brochure should provide. A brochure created for PR purposes is meant to inform, engage and call people to action. In the video below a reprsentative discusses the effectiveness of making an appealing brochure. He continues by explaininng how to undertand why they are so popular to this day. How Effective are Brochures?

Brochures

Transcript: screen 1 : will be present a general video about BHGE Distributing giveaways to the audience the nurse will conduct 2/3 CPR sessions, and they will teach the audience about hand hygiene Brochures Baker Hughes GE HSE Alkhobar festival action plan CPR training explain how to use the PASS acronym for the Fire extinguisher followed by competition and gift for the winner Fire extinguisher screen 2 : will be present a combination of HSE videos will be distributed to guests & explained by the volunteers while taking them inside our booth Snapchat barcode Adding a snap chat barcode once people scan it , our Company/HSE information will pop up and they can learn more about us (we can add the company website as well) We will create a character that presents our HSE department (waiting for the feedback from vendor) 3D safety Driving and Seat Belt Convincer

Brochures

Transcript: This one i think is good. everything is aligned nicely and and it uses proximity by having quotes in one section, info and then pictures so it is clear. The contrast with the bold and regular font and keep repeating that as well as the green and blue colors. Brochures The next one there are to many different fonts and colors where there is no repetition at all. There is a lot going on in this. There is way to much text and the alignment is horrible.there is repetition with the waves separating each section that is talked about.

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