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Vintage Cold Coffee

Transcript: Presented by: Russell Hall, Barry Newell, Anastasia Verma, Tom Jenkins & Ashley Bunting • The message that we will promote to our target audience will be: Vintage Cold Brew is a unique and stylish cold brew coffee, suitable for consumers who seek a brand with appealing style, seek health benefits, or simply quality cold coffee. The uniqueness of the brand and product line should create customer value Vintage Cold Brew Retail outlets (Gyms and Cafes) Magazine Advertisements (men's health) Promotional Videos Vending Machines Market Stalls Social Media ( Instagram, twitter, Facebook) Consumers within the Brisbane and Gold Coast regions; • Whose income is within the third to highest income quintiles, and; • Who seek health benefits, or, who seek a brand with an appealing style, or, who seek a high-quality and flavoursome cold beverage • Vintage Cold Brew is a cold coffee beverage which consists of filter brewed, ethically sourced and specialty grade coffee served in 230ml scotch style glass flask Vintage Cold Brew It is a cold, flavoursome and caffeinated beverage which provides two different product options: Clear and Cloudy COLD BREW ICE COFFEE • Retail outlets (cafes and gyms) • Magazine advertisements • Promotional videos • Vending machines • Market stalls • Social media Placement High Socio- Economical Areas. PRICE Outdoor Media- Direct and Personal Marketing Publicity and Public Relations- Taste testing samples in areas, general brand exposure to create a positive brand image Guerrilla Marketing using creativity and imagination in the video campaign Vintage Cold Brew Coffee Promotional Campaign Target Segment Vintage Cold Brew Coffee Price $5.00 Promotion Promotional Mix

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