Sales Strategy
Transcript: Overseas Business Expansion Strategy Plan of Action Target Region Middle East/Dubai Why? Easy to get to: International travel hub. One of the busiest travel hubs in the world. Citizens of almost all the countries can visit Dubai easily. World-class infrastructure: City of the future. Switching point for trade with a region of 2.2 billion people in Africa, Europe, the Middle East, the CIS, Central Asia and India. State-of-the-art venues: Place to meet. Dubai has a plethora of flexible business event facilities, from a meeting room for 10 people to a convention for thousands. Safe and secure for all: Safe haven for investors. Dubai is a politically stable environment and a safe city. Lead Generation How Define the lead source: For e.g. www.visitdubai.com Data Mining: Check the website and its events section. Find out free and paid events. Collect the RPCs history, from social networking profiles. Prepare this primary lead source sheet. 1. La Perle By Dragone: Date: 09 January - 31 December 2019/Ticket Slots: AED210 to AED840 Website: https://laperle.com/en/ Email for Sales & Business Purpose: sales@laperle.com Telephone: +971 4 437 0001 2. DigiMarCon Dubai 2018 - Digital Marketing Conference Date: October 23rd to 24th, 2018/ Venue: Hyatt Regency in Dubai, Ticket Slots: US$ 597 to US$997 Website: https://digimarcondubai.ae 3. Advanced Digital Marketing Training and Workshop - 4 Days - Dubai Contact Details: PreparationInfo. World’s Leading Certification Training Provider in various on demand courses in multiple domains. Email: support@preparationinfo.com/Call: +1-518-635-8456 /WhatsApp: +1-929-314-8341 Every paid and free event is a separate account. · Explain our services and reach in the local market. Support this by our google search report for that region, successful case studies, and references. · Publish the event on Townscript, for free events just proceed as normal registration. For paid events create the event. Assign dedicated account manager for the account. . As per the region specific sales policy, first $1000/500 sell should be offered free of cost to prime accounts which are most likely to generate repeat business and better media coverage. Our USP should be, win-win situation for the client, if we exceed the sale, client will pay the fees, else it will be treated as a free event. · Delight the customer by offering highest level of client service. Manage an hours turnaround time for, share activity reports daily/weekly, personalized customer support · After the event, fix the call and share the details like, number of views, regions across the world where post was viewed and shared. (Prepare standard report format to be shared) · Check for upcoming events and note it down in CRM. Approach the client, well in advance for the next event. Sales Approach Sales Approach South East Asian Countries: China, Indonesia, Singapore, Malaysia, Thailand, Vietnam & Philippines European Cities: London, Paris, Vienna, Amsterdam, Berlin, Istanbul, Prague American Cities: New York, San Francisco, Chicago, Atlanta, Los Angeles, Houston, San Diego, San Jose, Palo Alto, Mountain View Next Regions to Target Next?