Product Vision
Transcript: Tribe - Product Vision Defining Concluding Why? Company Vision Overall Vision Tribe's vision is captured in our EOS purpose and niche. Although these give context to Tribe's end goal, they do not give context to the evolution of our current set of products. PURPOSE NICHE To make the digital world a fast and error free place. Fully managed, customer centric, performance testing and monitoring Why We Need a Product Vision Collaboration Clients Prioritisation Prioritisation Prioritisation is critical for both long term road mapping, and day to day scheduling. It helps the Product Owner give context to the 'what' and 'why' of their plans. Collaboration Helping employees understand and agree with decisions made by the Product Owner, or the business, is critical to the evolution of the products. Providing employees context that decisions are aimed at achieving the product vision, gets everyone in the same boat, rowing in the same direction. Client Satisfaction and Feedback Making clients aware of our product vision gives them an understanding of what we're aiming to achieve with each release, and each change to the product. This also means that clients are more likely to give us feedback when they can relate a change to the intent of our product vision. Defining the Product Vision Introduction Introduction Our product vision needs to give context to what we want our products to be. Like the company vision, it may be an unreachable goal, but one that will always be aimed towards. “Shoot for the moon. Even if you miss, you'll land among the stars.” - Norman Vincent Peale The product vision itself should be unique to the product, and as such, each product or service should have its own vision defined. A company’s set of product visions should feed up to the company vision. Building Blocks Building Blocks For - Target Customer Who - Has a need or opportunity The - Product Is a - Description of product That - Key benefit / Reason to buy Unlike - Competitive alternative Our Product - Main USP For the business user who needs to be productive in the office and on the go, the Surface is a convertible tablet that is easy to carry and gives you full computing productivity no matter where you are. Unlike laptops, Surface serves your on-the-go needs without having to carry an extra device. Our Product Vision Our Product Vision Monitoring For companies who need to be confident that their online estates are fast and error free 24/7/365, the Tribe Monitoring Portal is a synthetic monitoring tool that enables all levels of company personnel to easily view the health of their online estate, and dig deep to understand and resolve key issues. Unlike other online monitoring solutions, the Tribe Monitoring Portal focuses on delivering: a real users perspective, clear information, and fine grained tailoring to ensure users get exactly what they need. Load For companies who see relatively high volumes of traffic on their digital estates, the Tribe Load Test Portal is an online load performance testing tool that uses a clear and engaged approach to load and performance testing online estates, enabling users to quickly understand any issues which are a result of high load. Unlike other load testing tools, the Tribe Load Portal focuses on reporting a clear, up to date breakdown of all areas of the targeted online estate, enabling users to understand key bottlenecks, along with delivering actionable insights. Concluding - Reviewing the Product Vision - Communicating - Recap
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