Social Media Audit
Transcript: Beessential is a small cosmetic and skincare company located in Cleveland, Ohio. The majority of their customers shop solely online, although they also sell products in local markets throughout Ohio. The company is owned by David Rzepka, and all of the products they sell are created by himself and his family on their farm. He began studying agriculture and bee science at Ohio State University, and realized his dream of replacing chemicals and toxins with natural ingredients like honey and beeswax. They also donate a portion of proceeds to Sweet Year which is a charity dedicated to educating about and protecting bees. References Recommendations Social Media Audit Twitter: Facebook. (n.d.). Retrieved October 30, 2016, from https://www.facebook.com/Beessential.Cosmetics Results Beessential's Facebook is definitely the company's strongest social media platform. They hold a 4.9 star rating, and regularly post and interact with consumers and fans. Second most stong of Beessential's social media platforms is their Pinterest. They have a wide variety of boards that may interest their target demographic, from bee facts to recipes, as well as promotional product information. Although their Twitter presence is not ideal, they do have a decent following and are able to communicate with product users through DMs and tweets. Surprisingly, Beessential's blog was lacking the most. Although they have a lot of possible blogging opportunities, their official blog is hard to find, and not often updated. Beessential's target demographic is similar to the target demographic of beauty and recipe blogs, and I think that the company is missing out on a great deal of opportunities to branch out and expand to the blogging community. I had to search through many pages of the Beessential website in order to locate the company blog, and I found that it has been inactive for some time now. My recommendation to the company would be to focus more energy into the blog, and to make it more available to consumers and to fans of the products. Beessential Blog. (n.d.). Retrieved October 30, 2016, from http://blog.beessential.com/ Blog: Beessential. (n.d.). Retrieved October 30, 2016, from https://www.pinterest.com/BeessentialBDCR/beessential-products/ Beessential (@BeessentialBDCR) | Twitter. (n.d.). Retrieved October 30, 2016, from https://twitter.com/BeessentialBDCR Twitter: @BeessentialBDCR Following: 6,805 Followers: 6,274 by Danielle Boer Introduction Facebook: https://www.facebook.com/Beessential.Cosmetics/ Pinterest: https://www.pinterest.com/BeessentialBDCR/ Blog: http://blog.beessential.com/ The company does not have an Instagram account at this time, and I would definitely recommend that they create one. It may be one of the most popular and effective social media platforms, particularly for beauty brands, and Beessential's packaging would suit the visual-based platform extremely well, and encourage fans as well and new consumers to view their products. I would suggest that Beessential follows a smaller amount of people, and is more mindful of the users that they follow. It may make them look less professional, or people may wonder if their account is the official company Twitter, because they follow thousdands of accounts unrelated to their products or business. I would also suggest that they post on their Twitter account much more often, because with 6,000 followers they could increase their engagement rates substantially. Although I love the broad range of boards and topics covered on the Beessential Pinterest page, I think that it would benefit their company and social media presence to keep their content more professional and on-topic. I would suggest that Beessential moves and personal boards and pins to a different account, or to make it invisible to the public viewing the account. Instagram: Audit Beessential. (n.d.). Retrieved October 30, 2016, from https://www.beessential.com/ Methodology Pinterest: The social media sites that I visited were Beessential’s Facebook, Twitter, Blog, and Pinterest. I went to the official Beessential website to find these, but had a lot of difficulty. Firstly, the Facebook page they had linked to their website is no longer active, and I believe has been deleted. I had to search “Beessential Cosmetics” in order to find their new one. I was not able to find their Twitter from their website either, and searched for it on Google which was not effective either. I ended up searching “Beessential” and scrolling through several accounts before finding theirs (@BeessentialBCDR). I was able to locate their Pinterest and Blog by simply scrolling down on beessential.com I did not exclude any areas of the business that I chose to exclude, and in fact was hoping to find even more social media websites for Beessential.
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