abcdexperts business model canvas template

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02 05 2013

Andrés Chiodi

Maite Ibarra

Patricia Casanova

2

1. Initial/ongoing marketing

2. Support

3. UX, Search engine improvement

4. Branding

5. Content generation

Experts

Relationships bases:

Trust, Exclusivity, Peers Community, Smart cooperation

Kind of relations:

Automated Self-service for everyday operations. Personal assistance for value-added services and special situations. Members become ambassadors who help increase business

Primary:

a powerful business generation channel, additional, free from constraints, costs tied to success, exclusivity

Secondary:

a shared resources center with added-value services.

an automated way to monetize the value of social capital

1. Continuous system/UX development

2. Marketing tools and resource development

3. Support

4. Added value services offering development

1. Country/Category Managers

2. Investors

3. Organizations committed to development

4. Referrers

5. Social capital

Primary Target: independent pros + SMB that are consolidated businesses, tech-friendly

Wide: business services providers, any specialty, any place

1. Marketing tools and resources development

2. Marketing to stimulate use

Relationships bases:

Trust, Empowering

Kind of relations:

Automated Self-service for everyday operations. Members become ambassadors who help increase business

Relationships bases:

Trust, Free, Ease of use, Confidentiality

Kind of relations:

Automated Self-service for everyday operations. Personal assistance for value-added services and satisfaction evaluations

Clients

Prosumers, early adopters, ambassadors, influential people/media

Primary:

Find the reliable experts they need, no matter the kind or location.

Secondary:

an easy of use, direct, free and confidential tool

Primary Target: Managers, Businessmen at SMB

Wide: SMB, Large corporations, Entrepreneurs

Primary:

System

Streamlined system/search UX

Large and qualified expert network

Social capital

Referrers

1. Internet & Tech infrastructure

2. System

3. Admin. personnel

4. Support personnel

5. Marketing personnel and providers (PR, Agency)

6. Referrers

*Funding*

Primary:

Monetize the value of the business network

Secondary:

A tool to solve others needs and also their own ones

Primary Target: businessmen with large b. networks, willing to monetize its value

Wide: businessmen, agencies, business communities

Primary:

System

A large/qualified experts network

1. Awareness: network marketing, direct marketing (secondary: ads, social media)

2. Evaluation: network marketing, self service, online support

3. Purchase: self service, with prior invitation and online support available

4. Delivery: automated

5. After-Sales: automated, online support

1. Awareness: network marketing, WOM, advertising, content marketing, social networks

2. Evaluation: network marketing, self service, online support

3. Purchase: self service, with online support available

4. Delivery: automated (temporary: assisted searchs and orientation)

5. After-Sales: automated and personalized evaluations

Payment of Finders Fees

Marketing & Adv.

Support

System development

Annual Membership fee. Temporarly Freemium (paying for larger commission scheme). Small contribution

Primary: None

Secondary: value added services to be developed

pin

Value Driven but with a Cost Driven operation (automation, lean cost structure)

Marketing

Large Variable Costs (marketing and commissions) due only after collecting royaties

Large expenditure: Launching

Low fixed costs (thanks to cloud, open source, automation)

1. Annual Membership fee. Temporary Freemium (paying for exclusivity, more spots, larger commission scheme). Small contribution

2. Automatic connection fee. Med. contribution

3. Success fee (%), that includes a contribution to shared marketing. Largest contribution

4. Usage fee on Added value services. TBD

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