Business Model Presentation
Transcript: Marketing Techniques World Wide Vintage Automobiles, or WWVA, is a company that buys, sells and does work on vintage automobiles. It caters to anyone looking for a car or truck, although it doesn't deal in anything less than 20,000 dollars. It's headquarters is here in Colorado. The cars in the warehouse total over 4 million dollars in value alone, not counting other assets. Other than that, no financial status was available. It is a relatively recent business, but is rapidly growing. No specific history was available, since it is a relatively private company. Financial Status Likes and Disagreements Global Company- Vans Local Small Business- Los Nogales Thanks for Watching! The company Vans makes shoes, hats, skate apparel, backpacks and T-shirts, among other items. It also sponsors skate, surf, and BMX tournaments throughout the world. Admiration and Disagreements Admiration I like their products. They are comfortable and well-made. My vans typically last for a pretty long time. They sponsor cool events. Motocross, surfing, skating, etc. They have been around a long time, which shows dedication and that consumers like what they have to offer Disagreements Their shoes can be on the expensive side, and after a while the colors start to fade a little. I feel like since they make so much money, they could stand to both make their products less pricey or give to a charity for kids with no shoes or something. Here is a video. It's the only "legitimate" one I could find, all the other videos looked like random people made them. Anyway. They did pretty well. Obviously. Revenue $257,199,652 Net Income $13,116,525 Here are some other numbers you don't really care about. Total Assets $194,567,726 Total Liabilities $65,012,068 Stockholders' Equity $126,702,848 Created by Tom Smith Business Model Presentation All marketing is done online, through both their website and other individual websites. The logo is as below. Vans - What do they do? Family Related Business- World Wide Vintage Automobiles Positives Their food is fantastic. Seriously authentic and flavorful. They are pretty close to where I live as well. Also, the family atmosphere is nice. Negatives They are popular, and therefore really busy sometimes. Portion sizes could also be bigger. Plus, not having a website is definitely not good for a current business. Los Nogales is a family owned Mexican restaurant in Thornton, reasonably close to where I live. The owners were reluctant to give information about their finances and history, other than they started close to twenty years ago and have been family owned for the lifetime restaurant. They also didn't speak English very well, so info was limited. They serve traditional Mexican cuisine, like menudo, tacos, enchiladas, etc. I would have put a logo here, but it's basically just a cactus and it wasn't on the internet. They don't have a website. I couldn't get any financial info anywhere. Basically, the place relies on word of mouth and positive reviews for advertising. Vans is a 21st century company, and thus uses a variety of marketing techniques, such as commercials on TV and in magazines, sponsorships for professional sports-players, word of mouth, and prominent branding of their products, like the Vans symbol on the back of each shoe. Their logo is "Vans off the wall" Likes The warehouses are pretty interesting to visit, as they have a lot of custom cars in stock. They are also a big part of most of the large car shows throughout the nation, which makes them easy to buy from and contact. Dislikes They don't buy or sell anything below 20 grand, which makes getting a car from them right now unreasonable for myself, since I don't have that kind of money to drop on a car currently. Other than that, I don't really have a whole lot of disagreements. Positives and Negatives Company began March 16, 1966 Started by brothers Paul Van Doren and James Van Doren, Gordon Lee, and Serge D'Elia in California 1970s, Vans had established seventy stores in California, U.S. both nationally and internationally. In 1988, Paul Van Doren sold the Vans company to the banking firm McCown De Leeuw & Co. for $74.4 million Advertising and Other Information
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